#Billboard advertising software

Supply original transparencies or hi-resolution scans for any artwork. Low resolution images are acceptable for placement only. Screen and printer fonts should be included as well as all image files. The preferred layout sizes are 3/8” or 1/4” scale. A tissue overlay is used to note special embellishments and colors and, if a photograph is used in the design, an 8” x 10” (or larger) color photograph should be provided with a color copy of the layout.ĭigital files should be supplied at 300 dpi with a printout. The layout size for 14’ x 48’ bulletins is 7” x 24”, scaled to 1/2 ”x 1’. PREPARATION OF ARTWORK Traditional Mechanicals material which is fire-retardant and is typically used for interior signage and in situations where flame spread and smoke density are an issue.Īll inks are weatherproof and waterproof with sufficient UV protection. Usually, it is not fire-retardant and is between eight and 12 oz. Typically, billboard flex is a lightweight material its strength is derived from the structure it wraps. The vinyl-coated polyester weave and polyethylene plastic used as a bulletin substrate varies in weight and density, depending on its application. A four inch pole pocket is contained within the bleed on all four sides are required. The material is usually produced on one sheet and stretched over the face of the structure. Vinyl or plastic bulletins must be supplied to plant operators at least 10 working days prior to the posting date. Durable and long-lasting flexible vinyl faces present a uniform appearance with good color and art quality. This is the most common technique for producing bulletins. Printed Bulletins (Opaque PVC Vinyl or PE plastic) Rendered by skilled artists and painted, the artwork scale should be 3/8” or 1/2” = 1’. Artwork should be received by plant operators 60 days before the posting date.

A simple design provides the best impact for reaching the targeted audience. The most common live copy area sizes are:Įfficient creative design is critical for visual impact. However, there are specially constructed “spectacular” bulletins with elaborate features and embellishments (such as backlighting), which can be negotiated individually. The most common bulletin sizes are shown below. Shorter contract periods are possible for all bulletins. Contracts are generally for six months or longer. Permanent bulletins are purchased and priced individually, predicated on location and audience delivery. Rotary bulletins are usually purchased in multi-month contract generally moved to new locations every 60 days.

#Billboard advertising software

Reach and frequency can be calculated using several accepted media software programs.

TAB OOH Ratings are the official measurement system. Permanent bulletins are also used for directional or selected geo-demographic coverage purposes.īulletins are available in virtually all markets (cities, towns, connecting highways, and expressways) in all states except Alaska, Hawaii, Maine, and Vermont. Permanent bulletins have dominant coverage of high traffic volumes at fixed locations advertising remains at the location throughout the duration of the contract. Rotary bulletins are moved to different, pre-approved locations periodically to give broad market coverage. Bulletins provide high impact and ratings for many kinds of products and services to reach consumers.